When I first decided to start a personal training business after almost 20 years of personally being pretty active and 7 years of formal university study I got laughed at. It was because I didn’t present as the archetype this person was expecting. Don’t get me wrong, I was fit but not buff or huge. I also didn’t have a crew cut or any visible tattoos. I protested somewhat defensively that perhaps not everyone wanted Arnold to train them and that some people were looking for an intelligent and thoughtful approach to simply getting healthy. I figured my 7 years of study counted for something! This experience led to my university qualified coaches only approach when hiring and the idea that we just could fit a niche and be known as the ‘thinking person’s PT’ by delivering a smart training experience.