When I first decided to start a personal training business after almost 20 years of personally being pretty active and 7 years of formal university study I got laughed at. It was because I didn’t present as the archetype this person was expecting. Don’t get me wrong, I was fit but not buff or huge. I also didn’t have a crew cut or any visible tattoos. I protested somewhat defensively that perhaps not everyone wanted Arnold to train them and that some people were looking for an intelligent and thoughtful approach to simply getting healthy. I figured my 7 years of study counted for something! This experience led to my university qualified coaches only approach when hiring and the idea that we just could fit a niche and be known as the ‘thinking person’s PT’ by delivering a smart training experience.
Maybe some of us have kind of dabbled in health and fitness. You know ‘The Amazing Watermelon Diet of the Stars’ in the weekly mag, or ‘Pilates is the answer to that flat belly you’ve always dreamt of’ on the prime time ‘health show’ or perhaps it was ‘Go hard or go home’ flyer of the ubiquitous 6 week challenge at the local gym that hooked you in, albeit until it got too hard or just finished.