Motivation

Let’s face it. The reason we exist as a business is because people find it hard to get themselves to the point where regular exercise and healthy food choices are their default or ‘go to’ pattern, for life. Most people are looking for help to achieve this ‘non-negotiable’ habit as I like to call it. We are simply a tool to help them get more of that healthy, strong, fit, vibrant, energetic and calm feeling they long for and know they will enjoy if only they could be consistent with the health and fitness thing. If you haven’t achieved the enviable behaviour trait of being on health and fitness autopilot yet, then it is fully worth pursuing because literally your life, but more important to that, the quality of your life depends on it. After all, who wants a long life if it is not one you can enjoy. The field of Medicine has been great in prolonging our lives but preventative health care, the industry I align with, is where great things will happen. It is however not easy ‘disrupting’ the behaviours that lead to long term ill health. The easy option of eating badly and doing very little is simply too easy to take! So how do we put up with the short term discomfort of making different choices and doing different things for the long term pay off? Without further ado, let’s get to my top 5 mental tricks to get you to the hallowed ground of – “The life time habit of exercising regularly, calming the mind and consuming […]

I was chatting with a client this morning and we got to talking about 24 hour gyms and how it never really worked for her. Now it might just be professional jealousy but I was thinking just how good their business model is. The dollars charged for what you get is pretty awesome….assuming you use it that is! Human behaviour being what it is goes naturally in favour of a self sustaining business. Most people would agree that gym memberships don’t work. There is no one there ringing you to ask you why you didn’t turn up when you said you would. In fact the whole thing works so much better if you don’t come at all. The equipment doesn’t get worn out, the other members who actually come, the very small minority who have the regular exercise gig dialed in, don’t want you there either crowding up the place with your awkwardness. The other ingenius part of the set up is the whole psychology of hope and the very small cost of having it. For around 12-15 bucks a week you can live in hope that one day you will actually use it and the huge psychological blow of cancelling it, which is tantamount to giving up completely, means that you will keep that thing going which to all of us on the sideline makes owning a 24 hour gym a great looking investment. As part of a rare breed in the Personal Trainers of Brisbane, we obviously work a bit differently to that. In fact we exist solely […]