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Motivation

07/07/2016
small group training at Best Practice Bowen Hills studio

They don’t want you to come!

I was chatting with a client this morning and we got to talking about 24 hour gyms and how it never really worked for her. Now it might just be professional jealousy but I was thinking just how good their business model is. The dollars charged for what you get is pretty awesome….assuming you use it that is! Human behaviour being what it is goes naturally in favour of a self sustaining business. Most people would agree that gym memberships don’t work. There is no one there ringing you to ask you why you didn’t turn up when you said you would. In fact the whole thing works so much better if you don’t come at all. The equipment doesn’t get worn out, the other members who actually come, the very small minority who have the regular exercise gig dialed in, don’t want you there either crowding up the place with your awkwardness. The other ingenius part of the set up is the whole psychology of hope and the very small cost of having it. For around 12-15 bucks a week you can live in hope that one day you will actually use it and the huge psychological blow of cancelling it, which is tantamount to giving up completely, means that you will keep that thing going which to all of us on the sideline makes owning a 24 hour gym a great looking investment. As part of a rare breed in the Personal Trainers of Brisbane, we obviously work a bit differently to that. In fact we exist solely […]